RI2014343 ART. COMMUNICATION PROCESSES

€10.00
Tax included
Type d'édition : Papier
Quantity
Add to wishlist

Article: Communication processes


By Louis-François PAU

L.M. Ericsson

Abstract

Psychological processes, techniques and tools for passing a “message” are at work in advertising and persuasion. The message is not unidirectional however. Modern communication — the Internet, mobile devices, social networks — have given power back to individuals, who can use these means to build or destroy reputations and confidence. To cope, players in the field of advertising and communication are forced to center their strategies around well-chosen physical elements in communication networks, algorithms and techniques so as to avoid being pushed out onto the margins of the direct dialog taking place between the senders of messages and individuals.

















9782747223379
30 Items
New

16 other products in the same category:

Availability: 30 In Stock

This article intends to celebrate thirty years of Myriam, this amazing ad campaign that moved the France of 1981 alone, revealing the underside of the eponymous model, according to promise more and more daring: "On September 2, take off the top" "on September 4, I remove the bottom" ... in replaying with care and passion striptease Myriam, the article will show that, thirty years later, this gesture is eternal because with Myriam, there are always below to below. This amazing yarrow advertising allows us to approach (but not to know) the hidden springs of teasing seductions of advertising and commercial curiosity.

This website uses cookies to ensure you get the best experience on our website