GC201411635 ART. ANGLICIZATION, A CHALLENGE FOR ORGANIZATIONS...
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Abstract
The practice of English is gaining ground inside organizations. Two highly internationalized French organizations — a transnational corporation and a major university — are used to shed light on two major factors in this process. The first is economic: the goal of avoiding translation costs might favor, or hinder, the penetration of a partner’s language inside an organization. The second has to do with power: a foreign language creates an uncertainty that, to be controlled, calls for language skills. The acceptance of anglicization depends, first of all, on the perception that stakeholders have of its legitimacy and, then, on their competence in English. This view reasserts the role of “rational speakers” in a situation of linguistic change.
9782747223126
30 Items
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Much has been said and written about work motivation since the advent of modern organizations. Management theories of motivation have focused their input on the identification of external stimuli that could be operated by organizations and over, the managers, with a view to stimulate the motivation of individuals. This article proposes a reversal of approach. Work motivation is understood as a highly dynamic individual resulting from the investment activities of three registers: Bonds, Initiatives and Aspirations. These three books are indispensable to each individual to work and are specific to each (the content varies from one individual to another) and are constantly changing, as and when they are actually invested and that the individual gets older. This conceptualization builds a new approach to the management of organizational motivation: the direction it proposes is to make each individual work of both the guardian and regulator of its Obligations / Initiatives / Aspirations.
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Availability: Out of stock
